American Airlines Retailing

Inspiring the future of airline retailing through modern and tailored experiences
American Airlines leads the travel industry with a customer-centric focus through modern retailing offers and seamless experiences.
In the past, customers who booked travel through third-party distribution partners may have had subpar booking and travel management experiences with limited access to fares and packages.
Today, American’s journey to modern retailing gives customers access to Enhanced content and functionality enabled by New Distribution Capability (NDC). These enhancements simplify the customer experience by enabling us to distribute products in new ways and provide more relevant, tailored offers to our customers. The International Air Transportation Association (IATA) designated American Airlines with Airline Retailing Maturity (ARM) status based on our retailing capabilities, partnerships development and value capture.
Working together with our industry partners
News and updates

Modern retailing benefits for travel agency and corporate partners
- Access to American’s best available third-party public channel content
- Improved shopping and booking experiences
- Rich content merchandizing
- Centralized access to American's comprehensive seat map and other ancillary products
- Relevant shopping results tailored to AAdvantage® membership benefits
- Advanced functionalities and servicing features































































